In today 's society, food packaging is not only a simple means to protect goods from damage and pollution, it has become an important part of brand communication, consumer experience and sustainable development strategy. With the change of market and consumer awareness, food packaging is also updated. Nowadays, what are the development trends of food packaging ?
Food packaging is getting smaller
With the rise of the single economy and the acceleration of the pace of life, consumers ' demand for convenient and appropriate food is growing, and food packaging is quietly becoming smaller. Whether it is condiments or snacks, there is a trend of small packaging. The small packaging design is not only convenient to carry and eat at one time, but also reduces the problem of food deterioration caused by long-term storage after opening, and also helps to control the amount of food and meet the needs of healthy life. In addition, small packaging also reduces the consumer 's purchase threshold and promotes the popularity of the try-to-eat culture. Like the capsules on the market, each capsule encapsulates a single coffee, which not only ensures the freshness of each brewing, but also facilitates consumers to choose different flavors according to individual tastes, conforming to the trend of small packaging and personalized consumption.
Food packaging is getting smarter
Intelligent packaging can improve user experience, enhance interactivity, and ensure food safety and traceability. The development of Internet of things, big data and artificial intelligence technology provides the possibility for the intelligentization of food packaging. Intelligent packaging realizes product traceability, anti-counterfeiting verification, quality monitoring and other functions by embedding RFID tags, two-dimensional codes, sensors and other technologies, enhances consumer trust, and also provides valuable consumer data for brands, which is conducive to precision marketing and service optimization. Some foods, through the change of the color of the outer packaging label to reflect the freshness of the product, consumers at a glance. In addition, the intelligent temperature control label applied to fresh food can monitor and record temperature changes in real time. Once it exceeds the set range, an alarm is issued to ensure the safety and quality controllability of food in the entire supply chain.
Packaging plays an important role in the food industry, and the future trend shows a comprehensive consideration of consumer convenience, environmental protection and social responsibility. Enterprises should keep up with these trends, constantly innovate, and use packaging as a medium to build a more healthy, environmentally friendly and intelligent food consumption ecology.
