The packaging design of Eastern and Western countries has its different performance. The characteristics of the East refers to ' bao ', that is, the existence of a traditional baggage ( wrapped ) cloth, which is a very typical cultural characteristic, while the characteristics of the West are expressed as ' feng '. The ' bao ' and ' feng ' here are essentially different, and the differences in culture and customs are the most important aspects.
Why is the East ' package ' ? If the origin of packaging is to be understood, then the preservation method of grain is probably the most important, that is to say. As an oriental nation, mainly in the four seasons of fruits and vegetables, especially food preservation method does not have a very hard experience, such as the preservation of rice, in a year of natural preservation method is completely feasible.
The biggest feature of Oriental food culture is the production of rice, and the packaging techniques in the East are also aimed at this feature.
European food preservation methods are mainly reflected in the preservation techniques. The production of oriental rice is a mode of production in which many people work together. The way is : the use of water irrigation and weeding, harvesting, etc. To complete so much work, there must be a collective work characteristics. In the feudal society, its form of expression also reflects this style. It is this style that makes the society form a very clear concept of the group. Here, the relationship between the individual and the group, especially the relationship with others, is more important. The performance of packaging is the performance of personal ownership, personal consciousness and personal property. At the same time, this form of interconnectedness is also interrelated. Because of this situation, its unique packaging concept is also fully reflected in its style, and this performance is the characteristics of ' package '.
The biggest feature of " package " is different from " sealing. " It is a special form of expression of the relationship between oneself and others. It can also be said that this unique form of parcel expression is a form with the characteristics of Oriental packaging.
The habit of giving gifts is also a kind of kindness shown by Orientals. The existence of gifts is very important in Oriental society. Up to now, people are always accustomed to giving gifts when congratulating or taking care of them, which is also a very typical embodiment of the gift feelings of Oriental people. As a kind of human expression of oriental culture, this kind of expression of bow tie in closure is very much, which makes people feel the carefulness and beauty of oriental culture.
Therefore, in this special case, the Orientals pursue more of a temporary atmosphere ; the European packaging design, mainly from the characteristics of long-term preservation to show, therefore, the characteristics of its packaging from a sealed form to show.
We can see its very special part from the European packaging design. Europeans in the packaging of goods, mainly put the goods into the container, so that it is firmly sealed, is the more obvious impression when we see the packaging of Europe. In terms of rope knotting, the oriental people like to tie a bow on the silk belt, which is quite human and cordial ; europeans, on the other hand, like to seal with wax in terms of performance sealing, so that people can see a completely sealed state. In terms of writing letters, the Oriental people generally use the form of signature as a seal ; europeans will seal with wax after the letter, giving people a very strong impression. These two different ways of expression, so that people can feel the difference.
People 's expression of European civilization is generally reflected in animal husbandry and meat culture. In Europe, potatoes and wheat are the main foods. Europe mainly produces wheat, and its production is 4 ~ 5 times that of potatoes. The large-scale cultivation of potatoes was after the 18 th century. Planting wheat wells to preserve wheat is a feature of Europeans. Because Europeans have no concept of staple food, neither wheat nor bread exists as food.
Meat accounts for a large proportion of Western food. Animal husbandry in Europe has been very developed since ancient times. For the characteristics of Westerners ' habit of eating meat, it is a fact that they like to eat meat and promote the development of animal husbandry, which also gave birth to the foundation of European civilization.
In history, Europeans have a great dependence on the East, especially the development of navigation technology. Asian pepper is a very important material for food. In order to preserve meat, seasonings are indispensable. Of course, the preservation techniques of Europeans such as drying and fumigation are also quite good.
As a manifestation of the natural taste of the four seasons, it is also very necessary and normal for Europeans to process animal meat and change its taste through conditioning. In the East, cooking is cut with a knife, while Europe uses ' fire ' to express it, which is also the cultural difference between the two.
In European food culture, an important aspect is the preservation of meat and the conditioning of meat. During the preservation of meat. There are many aspects of the pursuit, can be the preservation of meat, can also be the preservation of meat taste. This form of expression reflects a habit of life. Because meat is very perishable, the technology and process of sealing it is very necessary ; the conditioning of meat is also carried out according to its different states, which is also very complicated.
From the perspective of social structure, the differences between the East and the West are analyzed. The East embodies a collective spirit, while Europe pursues an individual existence. Therefore, in the European packaging, mainly requires a continuity, rather than like change, this is the biggest embodiment of the European sealing concept. This embodiment has continued to this day, which has become the biggest feature of the European packaging concept.
