On September 1 last year, the state introduced a new national standard for commodity packaging ' slimming ' - ' Restricting excessive packaging of commodities requires food and cosmetics ', promoting rational consumption and limiting the atmosphere of exaggeration. The Mid-Autumn Festival and National Day are approaching, and moon cakes, tea and other commodities are also in the peak consumption season. Our reporters went deep into the market and conducted in-depth investigations on the packaging of commodities. The moon cake market is vigorously blowing ' simple folk style ' in the mid-autumn visit relatives and friends, moon cake gift box is a popular choice. In many supermarkets in Taiyuan, mooncake gift boxes are placed in a prominent position. Recently, when the reporter visited, he found that the over-packaged luxury mooncake gift boxes have disappeared in the market. The major brands of mooncake gift boxes are competing to choose " lightly loaded. " In the current practice of " strict economy and against waste, " the new concept and new fashion of simplicity and affinity are increasingly popular. Cheap dozens of dollars, like this delicious multi-song honeycomb coal mooncake gift box is our new product, which has chocolate taro egg yolk flavor, chocolate milk yellow heart flavor, chocolate red bean egg yolk flavor three flavors, but also more than one hundred dollars. With the guidance of the supermarket shopping guide, the reporter looked to Shuanghe, Daoxiangcun, Liangpinpuzi, Youxianduoge... A dazzling array of mooncake gift boxes are on display.Compared with previous years, the packaging of mooncakes this year is more simple and simple. The gift boxes are mainly paper packaging, and many brands have also launched gift boxes of dozens of yuan.
A hundred yuan gift box into the market mainstream ' before the moon cake gift box is inside the three layers, three layers, and some even more than the moon cake packaging box, packaging looks fancy, taste good, but the price is expensive scary. Ms. Zhao, a citizen of Taiyuan who is buying mooncakes, said that she valued the taste and materials of mooncakes more than external packaging, and the price of hot-selling mooncakes on the market this year was also more in line with her own psychological expectations. The mandatory national standard of ' Restricting excessive packaging of goods and requiring food and cosmetics ' revised and issued by the General Administration of Market Supervision came into effect on September 1,2023. The standard regulates the packaging requirements of 31 kinds of food and 16 kinds of cosmetics from the aspects of packaging porosity, packaging layers and packaging cost. Products that do not meet the new standard will not be allowed to be produced, sold and imported. It is mentioned that the number of packaging layers of grain and its processed products should not exceed three layers, and other commodities should not exceed four layers. The reporter noted that compared with the past extreme luxury, this year 's mooncake gift box is more pursuit of simple environmental protection, the price is about one hundred yuan. However, many gift boxes still maintain a certain beauty, coupled with the price of the people, can better demonstrate the warmth and sweetness brought by the traditional food of mooncakes.
In addition, in Jingdong, Taobao, Tik Tok and other e-commerce platforms, mooncake gift boxes of about 100 yuan are also popular, and some sales have even exceeded 100,000 copies. Taste delicious health is the key to purchase ' I prefer to eat this matcha-flavored mooncakes, no traditional mooncakes sweet and greasy, lower calories. Like most young people, Xiao Zhang, a citizen of Taiyuan, said that when buying mooncakes, he would not only choose some novel flavors, but also pay attention to the sugar and fat content of mooncakes. With the diversification of consumer tastes, nowadays, on the basis of traditional mooncakes, major brands have successively launched mooncakes with various flavors such as black truffles, chocolate, and fruits, providing different choices for consumers of all ages. At the same time, in order to meet the needs of some consumers for low-fat and low-sugar during the body management period, some brands have also introduced low-sugar, low-fat, and zero-added mooncakes. For example, a cake skin is made of whole wheat flour and rye flour, and the stuffing is made of erythritol instead of white granulated sugar. The mooncake not only reduces sugar, but also increases nutritional value.
It is also because of people 's increasing yearning for and pursuit of a healthy diet, the crisp shell, hollow inside the Shanxi empty shell moon cake quickly burst out of the ring. Netizens have expressed that this kind of mooncake is simply tailored for people who do not love mooncake stuffing, which not only satisfies the festival atmosphere, but also avoids eating too much sugar and oil. From this point of view, the return of the mooncake market to rationality is the result of many factors. It is believed that with the joint efforts of the regulatory authorities, businesses and consumers, the ' simple folk customs ' of the mooncake market will continue to grow, and the warm and peaceful holiday atmosphere will be stronger.
