Xing Xianqing: The market share ranks first in China, allowing more people to use packaging products made in Jinan
Xing Xianqing: The market share ranks first in China,
allowing more people to use packaging made in Jinan
When you buy milk, cream, or juice drinks from brands such as Yili, Mengniu, Guangming, Teidi, Jiabao, and Junlebao, do you know that the roof-shaped packaging boxes used in these products all come from the same Jinan company? This company is Jinan Quanhua Packaging Products Co., Ltd. (hereinafter referred to as "Quanhua") located in the southern mountainous area. The market share of its liquid paper-based roof boxes ranks first in the country.
"Quanhua is a rooftop-type liquid food aseptic packaging manufacturer and is the single champion of Shandong Province's manufacturing industry. Its products have been sold to more than 30 provinces, municipalities, and autonomous regions across the country, and exported to more than 30 countries and regions in Asia, Africa, Europe, and the Americas. region." According to Xing Xianqing, chairman of Quanhua, today Quanhua is accelerating its development in the domestic market and international market. In the first quarter of this year, Quanhua has achieved a "good start" with sales growth of around 10%, especially exports, which have achieved a 90% growth.
It can be seen in the Quanhua liquid packaging workshop that there are fewer workers and the three automated printing production lines are operating at full capacity. In the box-forming production line, some production lines can achieve 315 meters of printed paper into boxes per minute. Judging from the outer packaging design, most of the products served are products familiar to the public, such as NFC juice, Portuguese egg tart liquid, milk yogurt drinks, etc.
"In recent years, we have continuously increased our efforts to update equipment. Only by continuously iterating and updating and having more advanced equipment can we better ensure product quality. The pass rate of our products has increased by approximately 6% in the past 10 years, and labor efficiency has increased by 40%. %." Xing Xianqing said that excellent product quality is one of the important factors for Quanhua products to maintain a good market share in China. For more than 20 years, they have been adhering to product quality and insisting on providing the best products to customers and consumers. . At the same time, they continue to optimize service details. For example, in terms of design, they continue to learn more advanced design concepts to help customers win more consumer choices. Continuous technological innovation has also become the key to Quanhua's core competitiveness. Especially in terms of new materials, they have conducted a lot of research around user needs. The technology empowers the liquids using its packaging materials to have a better shelf life and fresher taste.
Today, green, environmentally friendly, and low-carbon materials have become a development trend. In this regard, Quanhua has successfully developed a new material, which has received good market response and is expected to replace imports.
"Last year, Quanhua produced about 2 billion pieces of packaging materials, and now there are more and more orders." Xing Xianqing said that in the face of strong demand from the international and domestic markets, with the support of the government, Quanhua has been operating in the high-tech zone at an extremely fast speed. Purchased land and invested more than 300 million yuan to accelerate the construction of a new intelligent factory.
The factory will introduce internationally advanced intelligent high-speed production and online inspection equipment, apply many first-of-its-kind products, and be equipped with advanced industrial interconnection digital information systems such as ERP, MES, and WMS. It will adopt an intelligent three-dimensional warehousing design, starting from raw materials. With full automation management from factory to delivery, it will become the first company in the industry to truly realize intelligent standards.
"We hope to build the new factory into a digital and intelligent standard factory. At present, there is no good model in the industry to refer to. It is expected that the new factory will be put into operation by the end of this year, and the annual production capacity of the two factories will reach about 6 billion in the future. It will help us better develop the market." Xing Xianqing said that the process of purchasing land for a new factory, bidding, auctioning, and project approval is very efficient. Many years ago, Quanhua encountered great difficulties in its development because foreign customers stopped supplying raw materials. Thanks to Jinan's supportive policies at that time, Quanhua's factory area expanded from 30 acres to 120 acres. New projects were successfully implemented and the company survived. .
Regarding the future, Xing Xianqing said that he hopes to fully release the production capacity of the new factory in 3-5 years, and the company's sales will exceed 2 billion yuan. At the same time, go to the capital market as soon as possible. In the long run, Quanhua will horizontally expand more application scenarios around the fields of rooftop box packaging and low-carbon packaging, so that not only milk and beverages, but also more products can use low-carbon packaging. Quanhua will also actively participate in international competition to allow more people to use packaging products made in Jinan.
