Of course, the performance of packaging decoration is indeed very important. Especially now the commodity, due to the need of market circulation, its decoration is also necessary, and how to container performance, its use is different, its decorative aspects will be different. For the function of packaging, it is generally divided into the following three aspects :
( 1 ) Protect the packaged items. The protection mentioned here is not only to protect the external force of the commodity, but also to pay attention to the influence of microorganisms, light and so on on the product itself, especially for food. Therefore, as a designer, the packaging materials and technical knowledge is also very important.
( 2 ) Easy to use. In terms of convenience, people generally describe it from three aspects : size, weight and shape. People can feel this importance from the use of condiment bottles on the table. Because when people use it, the initial thought is its convenience, from the change of the seasoning bottle on the table can also see people 's practical requirements for packaging items. In the past, people always hoped that the larger the flavoring bottle, the better. Now, because every family tends to small mouth home, for this seasoning packaging design also tends to miniaturization, and convenience is more important, so the convenience of the use of the requirements are also reflected in the people on the packaging design needs now.
( 3 ) Improve the value of goods. To improve the value of goods, as a packaging designer, is also the most critical aspect. The good and bad packaging design also affects the sales of goods. Therefore, as a business, the decoration requirements on packaging are also improved. In order to achieve this goal, many packaging production enterprises start from improving packaging materials, so the technical requirements for materials, printing and other aspects are becoming more and more common, which has produced many new printing technologies. At the same time, it also creates a lot of favorable conditions for designers, so that designers can better play their creativity.
Packaging design, although the packaging design, but its surface performance is also a visual design process. Because the packaging itself is a three-dimensional process, so the designer not only to master the plane decoration, but also a good grasp of the three-dimensional structure of the design knowledge. If you do not know enough about three-dimensional knowledge, you can not do a good job in packaging design. Packaging items vary widely. In order to meet the needs of various packaging items, we should not only pay attention to the nature, form and knowledge of packaging materials, but also pay attention to the knowledge of processing, its role in circulation and the cost of goods themselves, which are all essential considerations in packaging design.
Before decorating the surface of the packaging, there are still many problems to be solved, not only limited to materials and functions, but also their professional interrelationships should be understood. Only by reflecting these knowledge on the surface decoration, its packaging design is the most complete and unified embodiment.
At present, environmental protection has been the consensus of mankind. When advocating simple packaging, it is not to do without packaging, but to promote new ideas from simplification. It is also more important to study new packaging materials, new packaging functions and new packaging forms that are in line with environmental protection. This is out of a sense of responsibility for society and is also an aspect that designers will pay attention to in the future.
