The current situation facing the packaging industry
As an indispensable part of the manufacturing industry, the packaging and printing industry is facing a critical transformation under the impact of new technologies in recent years. Technology integration : Digitalization and intelligence are accelerating the integration with packaging and printing technology to help enterprises get rid of the dilemma of low profits. Product innovation : personalization, flexibility and small batch customization have become the direction of product innovation. Enterprises need to build a new format of " manufacturing + service " and change to the mode of providing " packaging overall solution. " Market demand growth : The growth of consumer demand has spawned an incremental market in the segments of labels, traceability, etc., and companies should focus on improving the added value of prints. Digitization of marketing : Digitization of marketing helps enterprises to transform, improve marketing precision, organizational process and management scale.
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