The basic function of packaging-aesthetics
Satisfying people 's requirements for beauty is also one of the important purposes of packaging design, that is, to increase consumers ' goodwill for goods. Different people 's understanding and requirements of beauty will be different. For example, to pay attention to the surface form of the packaging itself as the starting point to make people pay attention to everything here should be based on the appearance of beauty as the most important performance, so that consumers have a good impression on the packaging of goods. There is also a promotion-oriented, all the ideas of its outer packaging are to increase sales, from this aspect to conceive and create is also a method. Another method is to express and pursue from the aspects of commodity taste and advanced sense, and to highlight the beauty and quality of the commodity itself. It generally adopts a transparent form to interact with the external and internal commodities. Of course, if the pursuit and performance from the recycling of packaging materials, it should also belong to a category of beauty. Therefore, despite the same pursuit of beauty, different methods and forms are not the same.
In the treatment of food packaging, designers can make the goods appear more appetite and high-level sense through the performance of packaging, which is also the food packaging design should be fully reflected. At the same time, the name of the goods, raw materials, production units, capacity, manufacturing, consumption years, additives, food nutrients, calories, the use of goods and so on should also belong to the expression of this beauty. Also in the aspect of logo, how to make the information easy to understand, easy to use and high security, the appropriate size and quantity, is aimed at the design of the elderly or the disabled, including after use is abandoned or reuse, these as a modern packaging in the ' feelings ', is the designer should fully reflect the aspect, also can say, modern packaging and before the important aspects of different modern packaging design is added more humanized things exist.
The design of the opening part of food packaging is the most important aspect of its humanization. Although this is a small part, but its requirements for the safety of goods, peace of mind, as well as fully reflected in the packaging of human nature can be well demonstrated, it can be said that people from the pursuit of this seal, feel the enterprise 's emphasis on human nature and performance. For example, how to reflect a sealing on the seal, the unopened, unused aspects of a clear pursuit of its packaging design performance will be completely different, in order to allow people to produce a sense of security, packaging designers for this aspect of the design, has now reached a very high level. Now, the guarantee function of goods in terms of safety and peace of mind has also been very popular, and various anti-theft functions have also entered the packaging. In the future, this aspect will also be more displayed in the packaging requirements, which is also the need of social development.
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