Super contrast packaging trends
As consumers ' attention is more sought after than ever before, the visual experience of packaging design is still as important as the interactive experience, and this next trend is one of the most striking trends on our list. Over the past few years, as consumers celebrate happy moments in their daily lives, ' dopamine dressing ' and ' dopamine decorating ' have become regular words in our dictionaries. By 2024, we 'll see how this increasingly affects how brands attract consumers who are looking for an extra spark of joy in what they 're buying. The trend of super-contrast packaging adopts the packaging design method of ' more is more '. Using the sharp juxtaposition of angular shapes, mismatched patterns, and bright, highly saturated palettes to create purposeful clashes of creative elements. This style is very suitable for brands with bold, playful personality, hoping to leave a confident and influential impression.
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