Packaging industry how to adopt the latest emerging technologies（3）
1、Active packaging According to the Food and Agriculture Organization of the United Nations ( FAO ), one-third of the world 's consumer food produced is wasted. Food waste is a huge challenge that needs to be addressed, as businesses often suffer huge losses as a result. Active packaging can prolong the shelf life of products. It is a continuous development trend in the packaging industry and has been applied in the food, beverage and pharmaceutical industries. For example, modified atmosphere packaging uses oxygen or ethylene absorbents and humidity regulators to keep food fresh. Another example of active packaging is the release of antibacterial agents to prevent bacterial growth in the product.
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Customized packaging The appearance of the product plays an important role in attracting consumers to use the product. Therefore, packaging as a marketing tool is as important as the product itself. The challenge for brands is how to make packaging compelling to promote sales. Making the out-of-the-box experience more personalized and unique is the key to creating a lasting impact so that customers can buy the brand again. A good example is Coca-Cola 's popular ' Share Coke ' campaign, which has a name printed on the packaging to give it a personal style.
