Packaging Do you choose color value or performance ? In the future, these packaging designs may bring market changes.(1)
The trend of enterprise product upgrading is accelerating, and more and more brands have upgraded their products. The younger mainstream consumer groups and the high-profile demand will have higher and newer requirements for product packaging design. In recent years, the iterative trend of packaging upgrading of large and small brands is more obvious, and the importance of enterprises to packaging is significantly improved. How to design packaging that has facial value, commercial value and can attract customers is a problem in front of many enterprises. Whether it is a new brand or some time-honored brands need to re-examine the product packaging, to develop effective packaging design strategy, so as not to maintain the brand 's competitiveness and product vitality.
01 The steady development of global packaging market 02 China 's packaging market continues to maintain a trillion level From the total point of view, although China 's paper packaging market has developed rapidly in recent years, the per capita consumption is only $ 12 / year, and there is still a big gap compared with major countries in the world, far from reaching the ' ceiling ' of industry development. With the improvement of people 's consumption level, people 's requirements for quality of life will also increase accordingly, and the market scale of paper packaging industry and downstream paper products consumption industry is expected to further expand.
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