Packaging design trends
03-07-2024
We live in an experience economy. Today 's consumers not only pursue aesthetic appeal, but also are attracted by the overall experience that products or brands can provide. As far as packaging design is concerned, whether it is delivered directly to the customer 's doorstep or watched on store shelves, it plays an important role in people 's overall experience of your brand.
Interactive packaging
To create a packaging experience is to attract the senses in different ways, and our first packaging trend is to do this. Interactive or ' smart ' packaging has a dual purpose - it 's designed to please and engage customers. By creating additional features or uses for packaging, you can encourage consumers to interact with your brand, not just the unpacking experience.
This multi-purpose trend can take many forms. From packaging that can be transformed into functionality or fun ( e.g. puzzles ), or materials that attract senses such as smell or touch in innovative ways, to labelling that is sustainable and paper packaging that contains seeds and can be planted.
This multi-purpose trend can take many forms. From packaging that can be transformed into functionality or fun ( e.g. puzzles ), or materials that attract senses such as smell or touch in innovative ways, to labelling that is sustainable and paper packaging that contains seeds and can be planted.
Even the inconspicuous quick response QR code can be a good way to add a digital interactive layer to packaging design. From sharing simple use cases such as exclusive discounts to sharing the virtual behind-the-scenes content of the product creation process, brands in 2024 will use this technology to create an enhanced customer experience, from the label to the end of the extended brand.
Physical or digital interaction allows brands to create experiences that enhance consumers ' perception and enjoyment of the product. Croatian wine brand Enosophia is a good example. The brand 's label designs interactive patterns that can be scanned to play specially created harmonious music to improve the taste of wine.
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