Digital Printing Packaging : Promising but Challenges Remain
Digital printing is subverting the traditional market and leading the new trend of personalized and instant production. From label to packaging, digital printing has become an important tool for brands to enhance their competitiveness with the advantages of high efficiency, flexibility and environmental protection. During the forecast period, the market will continue to grow at a high speed, helping the brand to create a unique and customized consumer experience. Over the years, digital printing has made great progress in many traditional printing markets. Digital print packaging is booming as brand owners see the advantages of instant production, personalization and shorter print runs. Based on the type of packaging, in 2021, the label segment dominates the digital printing packaging market in terms of revenue, while the flexible packaging segment is expected to grow at the highest compound annual growth rate during the forecast period.
Personalization is an increasingly mainstream trend in packaging, as consumers ' expectations are getting higher and higher, and they are actively seeking customized products because of the value they bring.
Special packaging not only enables the brand to attract customers at a more meaningful level and improve marketing capabilities through attractive special packaging, but also enhances the role of packaging as the first physical contact point between consumers and brands, leading to a major shift in packaging trends. '
As packaging sustainability becomes the focus of everyone 's attention, especially in the food and beverage industry, brands increasingly need to innovate their products and packaging to become more sustainable and fast. It is important to enhance the customer experience while promoting the overall sustainable development. '
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