Functionality and durability of packaging
The packaging must protect the product during transportation, especially in e-commerce where products often undergo long-distance shipping. The design of the packaging should be able withstand potential impacts, ensuring the product arrives undamaged. This does not mean sacrificing style for durability; rather, it requires finding a balance between aesthetics and functionality. instance, fragile items may require protective inserts or fillers to complement the overall design. Functional packaging also means considering how customers will open the package. Easy-to-open and resealable bags add convenience, which customers will appreciate.
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